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Kayaks vs Canoes
In the North Pacific ocean, there were two approaches to boatbuilding. The Aleuts (and their kayak-building relatives) lived on barren, treeless islands and built their vessels by piecing together skeletal frameworks from fragments of beach-combed wood. The Tlingit (and their dugout canoe-building relatives) built their vessels by selecting entire trees out of the rainforest and [...]
You can’t look at results without considering the behavior that drove the results.
You can’t look at results without considering the behavior that drove the results. – Coke’s VP of Design
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