A quick look at ratings (~75% 1 stars) for the WSJ app on the iPad app store, paints a bleak future for the big media companies.

“There’s going to be tens of millions of these things sold all over the world,” Rupert Murdoch said.

“I’m old, I like the tactile experience of the newspaper,” the exec admitted. “(But) if you have less newspapers and more of these, that’s okay. It doesn’t destroy the traditional newspaper, it just comes in a different form.”

Rupert Murdoch’s comments about the revolutionary iPad are quite accurate. It truly is an amazing device. But, it’s not going to save his WSJ or any of the old newspaper companies from their inevitable death. They are digging their own graves with their pricing and outrageously high subscription ($17.29/mo) charges with hopes that the masses (who are very used to free quality news) will pay.

Good luck and good night Mr. Murdoch,

RIP

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